This is a practice that has evolved over many years in conventional internet marketing.
Squeeze pages, Optin pages, CPA offers, etc. all tend to use “remote” landing pages – even the mighty Google recommends individual landing pages when running pay per click ads, quite often one landing page for every keyword targeted!
Mobile marketing is following a similar pattern. You have a main “mobile” website which receives “mobile traffic” from “mobile search”…but then you also have individual “mobile landing pages”, which are not linked via navigation to the main “mobile website”…but serve up “mobile optimized” content which is pertinent to your offers.
Typically, these would be offer or coupon pages or optins from QR code or SMS marketing campaigns. We excel at this kind of work…so please call NOW for more information.